Terms & Conditions

Terms & Conditions

what you need to know

Important information relating to COVID-19:

Owing to the nature of our treatment, hygiene and safety has always been the number one priority. We have always been practising safely with high standards to prevent the risk of spreading many transmissible diseases including but not limited to Hepatitis B and HIV. Keeping our workspace clean and sanitised following a rigorous routine is one of our many methods to create a safer environment for both our members and our clients.

In the light of the pandemic, we have made additional changes to our shop as well as our operation.

Clients attending the appointment should not have tested positive for the virus in the past 5 days.

If you are self isolating please let us know as soon as you can, We will require to see the NHS text/email with information on your isolation time frame to offer suitable alternative dates thereafter.

We politely ask you to check your own temperature on the morning of your appointment and inform us immediately if you have a high reading. Upon arrival we will also measure your temperature and should the reading indicate a possible fever, your appoinment will be rescheduled for the safety of everyone.

Our specialists' schedule have been rearranged to minimise the total number of people on our premises to avoid contact amongst clients. Therefore, we hope you can understand that with the agreed timing for your appointment, we may still ask you to wait outside our shop for a short period. Additionally, please do not arrive earlier than agreed for your session and/or bring with you another person as our indoor waiting area will be unavailable. 

Please note that we do not have the capacity to provide masks for all clients, you are required  to have your own facial covering for your appointment.

We ask you to have this on throughout your session with the exception for lip procedures.

We thank you for your patience and understanding.

Candidates who are seeking permanent makeup and who may be contraindicated (meaning those that we cannot treat) are:

  • those under 18 years of age
  • people with diabetes
  • pregnant and lactating women
  • is currently using retinol
  • people with glaucoma and people who are taking blood thinning medicines (e.g., aspirin, warfarin).
  • people with skin diseases such as psoriasis, eczema and undiagnosed rashes or blisters on the site that is to be treated.
  • People with any heart conditions or are currently taking Aspirin, Warfarin, Vitamin E, St John's Wort, Steroids or other Cardiac medicines - including but not limited to ACE inhibitors, Aldosterine Inhibitors, Angiotensin II Receptor Blocker (ARBs), Beta-Blocker, calcium channel blockers, Digoxin, Inotropic Therapy or Vasodilators.
  • people with allergies to makeup or colours
  • those with easily triggered post inflammatory hyperpigmentation are not good candidates
  • those with transmittable blood conditions like HIV or Hepatitis
  • active skin cancer in the area to be tattooed
  • are a haemophiliac
  • have healing disorders, uncontrolled high blood pressure or had mitral valve disorder.
  • those on any skin medication such as ro-accutaine, antasure, steroids which thin and oversensitive the skin in the past 6 months
  • those undergoing radiotherapy or chemotherapy treatment at present (or due to undergo such treatment) and any radiotherapy or chemotherapy came to an end not less than 42 days ago from the date of the treatment
  • epileptic   that has experienced a seizure in the last two years

Let us know if you have/had allergic reactions to topical anaesthetics.

A sensitivity patch test is an option offered to all new clients. This has to be done any time before or at least 2 hours ahead of the booked appointment date. However if you wish to not have this done, you can sign a waiver and therefore release the therapist from liability if you develop an allergic reaction to the pigment or any of the products used. 

Please understand there are traces of nickel in some needles and pigments and that this may affect you if you have an allergy to nickel.  The sensitivity patch test will not always confirm or determine conclusively if you have an allergy to nickel or whether you will have a reaction to the products used within the treatment which you have requested.

A Booking Fee will be required to reserve any single appointment at the time of the booking. The Booking Fee will go towards the total price of your treatment.

The Booking Fee is non-refundable if the appointment is cancelled or rescheduled in less than 7 days prior to the appointment time. In such situations the original Booking Fee will NOT go towards the newly scheduled treatment.

The Booking Fee is non-refundable for no-shows. If you are more than 15 minutes late to your appointment, it will be at the practitioner’s discretion to decide if you can go ahead with your treatment that day. If you are more than 30 minutes late to your appointment, you will lose your Booking Fee and will need to rebook your appointment for another date, as well as paying a new Booking Fee towards the new appointment reservation.

Please note, you must arrive on time for a paid or complimentary arrangement as a late arrival to an appointment will have a knock-on effect on the rest of the appointment times thereafter. Please be respectful and stay professional.

Pictures and videos will be taken during your procedure for reference purposes. They may be used by Permanent Beauty London and by them only for marketing purposes on social media sites and on their webpage. We do not allow filming at any one point during the  appointment  for client's blogging purpose without prior negotiation.

A free touch-up treatment is complimentary to the price of new treatments  and should be done within 8 weeks of initial treatment but no earlier than 4 weeks - on weekdays only. It is the clients'  responsibility to book this treatment with enough notice as to enable your therapist adequate timeframe to schedule said treatment. Failure to do so will result in a charge incurred for the touch-up session.

Please note that rescheduling of the complimentary touch-up (within 8 weeks) will not be guaranteed. To conclude, our complimentary treatment is a gesture of good will. Permanent   Beauty London therefore reserve the right to revoke a complimentary treatment as seen fit dependant on interference with said treatment by another service provider not authorised by Permanent Beauty London  and or technicians discretion in set circumstances.

In instances of rescheduling  from/ offered by Permanent Beauty London e.g. alteration(s) of the booking diaries or a vacancy owing to cancellation, changes will be communicated to the suitable clients  prior to their originally booked slot. Date and time for the appointment require approval/consent of the client to be changed. Once moved, normal terms and conditions still apply.

Each  new treatment is one session followed by a complimentary treatment, the first being the initial procedure and the other complimentary session. The complimentary treatment is to fill in any gaps that did not take from the first session.  The second session  is not to change the shape or colour of initial treatment but if you wish to do so will be charged accordingly. On the rare occasion  a client may need  a third session due to having a skin type that is more resistant to the implantation of pigment or from incorrect aftercare taken and will be charged accordingly  -  for pricing details please refer to our price list.

A complimentary session will not be offered to returning clients coming back to do brow top ups.

Please note the payment of our service covers the cost for initial treatment only and therefore  does not automatically entitle the customer to a complimentary treatment. Follow-up treatments are distributed on a case by case basis  and down to the discretion of the technician who concluded the initial first treatment.

Failure to attend the booked appointment will result in penalty for future booking. This applies to  clients who arrive too late for the appointment; those who did not show up for the appointment and those who did not give sufficient notice for rescheduling or cancellation.

Permanent make up is not suitable for everyone. We cannot guarantee successful result on 100%  of our clients especially those with problem skin and we  do not offer refunds as we have carried out the treatment at a cost to ourselves. Furthermore, complete symmetry is impossible to achieve and designing brows is generally determined by classic measurements and using the eyebrow Golden Ratio that we customised on each client. (image below)

Other Contraindications

AHA’s (lactic, glycolic, citric, retinoic and tartaric acids) or any OTC creams and lotions for tone correcting, anti-aging, exfoliating, fading can discolour your permanent makeup.

Flu or Cold:  Please stay home, reschedule your appointment if you have cold or flu or sinus/respiratory infection.

Coumadin:  Amount of bleeding and response to topical epinephrine will determine coverage per appointment.

If excessive bleeding occurs, extra appointments may be necessary for desired outcome or procedure may not be effective.

Doctor's clearance may be necessary for any health conditions  you have that require medication.

Laser eye surgery:    Wait about 3 months for eyeliner procedure.  All other permanent makeup procedures are ok.

Juvederm or other "fillers":  Get permanent makeup first or ask your juvederm tech for clearance.

Shingles (varicella):  If you have shingles on your face, wait several months to get permanent makeup. 

Eyelift or blepharoplasty:  Wait minimum 3 months.

Eyelash extensions: AFTER permanent makeup, not before. Or remove them before your eyes procedure.

Pinkeye:  As soon as their infection has cleared, medication completed.

Cold Sores: Clients must take virus meds prior to lip procedure. Your doctor can prescribe Meds for you.


If you deliberately  violate any of our terms and conditions, including our aftercare suggestions, we will be excluded from liability and we have the right to cancel any paid or complimentary treatment in the future.

We reserve the rights to refuse our services if we feel there's a risk that violates health and safety codes.

Cancellation Policy And No Show Fee

We at Permanent Beauty London continued viability relies on reservations being honoured by our customers, and adequate notice being given of any changes or cancellations. Accordingly, the following applies:

1. We reserve the right to charge a cancellation fee for any booking that is cancelled and No-Show without prior notice.

2. For all bookings, you must notify us of a cancellation or change of appointment at least 7 days prior to your booking.

3. Permanent Beauty London reserves the right to charge a cancellation and a no-show fee of £50 for any bookings

    changed or cancelled within this 7-day notice period. This penalty is separate to your booking fee.

4. The cancellation fee reflects the cost incurred by Permanent Beauty London lost revenue as a result of turning away

    other potential bookings.

5. We will notify you if any cancellation fee is applied.

6. Any bookings which fail to turn up without any prior notice or arriving too late for the session, will also incur a £50.


We reserve the right to refuse our services at any one point.

Prices are subject to change at any time